Why does culture matter? Recent examples from Ukraine

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Abstract:
Organisational Culture and Values have been an important topic throughout the last several years. While at some organisations it is getting more and more recognition, at many organisations it is still met with scepticism and a lot of jokes about. It is considered “soft” and not “very practical”. Since the 24th of February, Ukraine and Ukrainian People are demonstrating how much Culture and Values affects our day-to-day life, our decisions and actions we take. We invite you to take a closer look at “Why the Culture Matters”, based on the last observations of Ukrainian People and Ukrainian Army.

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