Fostering customer-focused collaboration for social media teams of teams

Thema: Lieferfähigkeit durch digitale Kultur, Zusammenarbeit und Nachhaltigkeit

Zielgruppe: Fortgeschritten

As once Craig Larman was saying: “culture follows structure”. Research shows, that this sentence applies to all organizations and domains. Based on common agile values & principles and small, holistic teams and teams of teams, organizations are proven more able to make fast decisions and act more customer-centric. Sufficient, self-managed teams and teams of teams also foster alignment of the individuals as well as worker happiness & customer happiness as Daniel Pink points out in his book Drive.

According to Scrum@Scale, a minimal viable bureaucracy (MVB) helps to foster cross-team collaboration as well as sufficient stakeholder integration. Through this, an organization speeds up and improves its quality & creativity by focusing on its employees' & customers' needs in their specific context and for their specific problems. The company has around 800 employees and currently, around 62 bloggers, which work in five teams.

The company's top challenges
According to research and the Registered Scrum@Scale Practitioner training materials, organizations face nowadays to four mega issues:
Prioritization: “If an organization can’t prioritize, it will waste time, effort, and money on low-value outcomes” Delivery: “If an organization can’t deliver in a timely manner, it will lose customers and marketplace position” Refactoring: “If an organization can’t regularly refactor people placement and workflow, it will fail to meet production demands”
Organization Culture: “If an organization can’t change its culture being at odds with agility, it will lose the battle for attracting and retaining talent”

This interactive talk introduces a new holistic view of a team of teams for social media to provide high-quality content for their customers in the finance domain.


zur Liste...